Sweden
Scandinavia's innovation leader - high salaries, high costs and legendary quality of life
Key Scores
Why people move to Sweden
Consensus-driven, design-obsessed, and quietly progressive. Lagom - 'just enough' - is the cultural compass.
People, religion & languages
Effectively universal.
Lutheran by tradition, among the world's most secular societies in practice.
Very low public visibility.
Culture & etiquette
What locals value and what to watch for
- Take your shoes off when entering homes
- Fika - coffee-and-cinnamon-bun break - is sacred
- Respect personal space at bus stops, elevators
- Honor the law of public access (allemansrätten) responsibly
- Pushing strong opinions in meetings - undermines consensus
- Skipping fika invitations
- Boasting about money, status, or success
- Speaking loudly on public transit
Calm, structured. Long summer days celebrated; winter spent indoors.
Reserved but fair. Stockholm/Gothenburg/Malmö have large international tech communities.
Holidays & food culture
Beyond meatballs - fermented herring, smörgåsbord, and a quiet revolution in fine dining.
Lunch 12:00 sharp, dinner 18:00–19:00. Fika 10:00 and 15:00.
Veg/vegan extremely mainstream. IKEA-style buffets common at work.
Work culture & business norms
Single person, before income tax