Iceland
Land of Fire and Ice - Northern Lights, geysers and geothermal-powered living
Key Scores
Why people move to Iceland
Volcanic island of 400K people, half of whom seem to be in a band. Egalitarian, isolated, and ferociously creative.
People, religion & languages
Effectively universal.
Lutheran by tradition; secular in practice with persistent folk-belief in elves (huldufólk).
Culture & etiquette
What locals value and what to watch for
- Shower thoroughly before entering geothermal pools (mandatory)
- Address everyone by first name - patronymics, not surnames
- Respect untouched nature; off-road driving illegal
- Calling Icelanders 'Scandinavian' (closer to Norse)
- Touching moss - takes decades to regrow
- Loud behaviour at pools or hot springs
Slow, weather-led, deeply social in Reykjavík.
Welcoming and English-speaking; small population means deep integration takes time.
Holidays & food culture
Lamb, fish, skyr. The traditional 'rotted shark' (hákarl) is more dare than dinner.
Lunch 12:00–13:00, dinner 18:00–20:00.
Veg/vegan options strong in Reykjavík. Alcohol expensive and state-controlled (Vínbúðin).
Work culture & business norms
Hidden Gems
Off the beaten path
Westfjords - Iceland's remote northwest: dramatic fjords, bird cliffs, and the Dynjandi waterfall with almost no visitors
Snæfellsnes Peninsula - volcanic glacier, basalt cliffs, and the Jules Verne 'entrance to the Earth' - gorgeous and underrated
Borgarnes - small town with Iceland's best settlement museum and a geothermal bakery that makes bread in the ground
Single person, before income tax