Brazil
The world's most vibrant culture - samba, Carnival, Amazon and Florianópolis beaches
Key Scores
Why people move to Brazil
Continent-sized country with Portuguese language, African-Indigenous-European heritage, world-class music, and football religion.
People, religion & languages
Moderate in São Paulo/Rio business; lower elsewhere.
Catholic-majority but rapidly Evangelicalising. Afro-Brazilian religions (Candomblé, Umbanda) culturally significant.
Culture & etiquette
What locals value and what to watch for
- Greet with two cheek kisses (women); single in some regions
- Take time over conversations and meals
- Try a real caipirinha
- Calling Brazilians 'Spanish-speakers' - Portuguese is sacred
- Confusing Brazil with Argentina (rivalry runs deep)
- Rushing relationships
São Paulo intense; Rio more relaxed; Amazon slow.
Very welcoming, especially in São Paulo, Rio, Florianópolis, Belo Horizonte.
Holidays & food culture
Regionally vast - feijoada (national stew), churrasco BBQ in south, Bahian seafood, Amazon fruits.
Lunch 12:00–14:00 (main meal), dinner 20:00–22:00.
Veg options strong in cities; meat-heavy traditional.
Work culture & business norms
Hidden Gems
Off the beaten path
Lençóis Maranhenses - vast white dunes filled with stunning crystal-clear blue lagoons (March–September)
Fernando de Noronha - remote volcanic archipelago with pristine reefs and UNESCO status; limited visitors by design
Bonito (Mato Grosso do Sul) - transparent-water rivers where you snorkel with shoals of fish in gin-clear current
Single person, before income tax